Mindset Change

"I never thought that a manufacturer's workshop could be so engaging; it was an unreal experience"

The Brief

To address customer versus staff perception challenges, thebigteam was commissioned to run two one-day mindset workshops for over 320 sales managers and executives for a heavy truck National Sales Company.

Approach

Two central days were held at the Millbrook test circuit, with the heads of business and the management teams from the retail network, over 250 people over two days. Regional and nationwide sessions and a mini version for sales teams followed the two days. The format was designed around the latest understanding of learning and brain science ... the delegates were presented with data and challenges that encouraged them to explore the content and be inquisitive; the data and the facts allowed the team to reach their own conclusions and define actions. As part of the overall programme, we designed a session on 'how people learn' by Howard, a leading change expert in this field.

Tools

Table top activities to explore data and facts
Sales and aftersales process creation activity
Hard-hitting customer research activity (challenge cognitive dissonance)
'How do people really learn' session
Customer talking head videos
Action planning template
Commitment wall with individual commitment cards

Outcome

An amazing event; the initial two-day workshops were so successful that the brand chose to run the regional, nationwide workshops for all the sales teams in the network.