A test drive can reveal what truly matters to a customer. Simon Knocker explores how tailored experiences and AI could unlock insights that automotive sales processes often miss.

Three years ago, we took the plunge. In 2023, through our company, we bought an electric vehicle partly because of the tax incentives, partly curiosity, and partly because it felt like the right thing to do. Like many people at the time, we stepped into the EV ownership experience world without really knowing what living with one would feel like. Nearly three years on, here’s the honest version: the good, the mildly ridiculous, and the things no one really explains at handove

Real learning doesn’t happen through slides; it happens through discovery. When people write, solve problems and talk things through, they create their own insight — and that’s what leads to lasting behaviour change. Our workshops are built around doing, not presenting.