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  • Writer's pictureSimon Knocker

Teamwork … SimPACE

Updated: Mar 8

It started with a an idea, then a concept, then a prototype … next thing you know we have one the leading automotive OEMs asking to use it for their board and senior managers offsite on 21st November 2023; all 220 of them. What could possibly go wrong? Absolutely nothing, the technical team from DT Squad and the facilitation team from thebigteam pulled it off.





Peter Brookes-Smith, the mad professor of coding, problem solver, serial entrepreneur and exceptional judge of people (he recruited me to join his team when he was at Audi UK), had designed and built the ‘simulator’, a gamification of a manufacturer’s agency based retail model. The purpose of the simulator was to provide a developmental environment for teams based on a set of identified attributes of capability required to perform when direct selling.


Thought first real test was not a team of 6 or 8 which was our original assumption but somewhere, someone had thought it was a good idea to suggest we could run ten simulators concurrently, linked together, that is over 120 desktops and a technical hub of another ten machines for over 110 senior managers and board members at Silverstone,


But wow what a day, the team smashed it, twice in one day. What an experience, what a day.






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